Queen B is back at it again, reminding us why we love her so much. Beyoncè has taught us a lot over the years like hard work pays off.
Bye Reebok… Hello Adidas
Yesterday, Adidas posted a simple video on Instagram announcing their new partnership with Queen B herself. The deal reportedly includes a relaunch of her athleisure brand Ivy Park and development of new signature footwear and apparel.
Beyonce put in her statement, “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
Pretty Great Right?
It gets better! According to ESPN writer Nick DePaula, Reebok was also in the running for this partnership. But Beyoncè allegedly walked out of their presentation because it wasn’t racially or culturally diverse enough.
Nick states, “She kind of took a step back and said, is this the team that would be working on my product?” one of the presenters said yes, then Bey said “Nobody in this room reflects my background, not my skin colour and where I’m from and what I want to do.” Nick continues, “And so she kind of took a step back and then left and it did not come to terms.”
Many users of Twitter took this as Reebok either isn’t racially diverse as a company or didn’t have the foresight to consider Beyoncè’s demographic or her own personal history. Several people pointed out that Adidas actually owns Reebok and questioned the overall impact of Beyoncè’s alleged actions, while others countered that the issue ultimately comes down to representation and not branding.
Regardless in where you stand in the matter, you have got to admit that this partnership is huge considering Bey’s a black woman making boss a** moves in a white male-dominated industry and that this sends an important message to companies aiming to work with and sell to black people.
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